Brand Design
Your identity, visually brought to life
One thing that sets us apart most from other designers is...
Our Process
This proprietary process has been distilled over the course of developing dozens of brands into the lean, mean brand designing machine it is today.
This process was carefully crafted, implemented in project management software, then systematically evaluated on a regular basis to ensure it's always optimized and in peak performance, much like ourselves.
While we can't share the specifics of our process here in public view, we can tell you that our process is designed to take your idea from concept to pixel-perfect product.
It's designed to help you refine your vision into key deliverables, to help you better understand and tell your brand story through visuals on your site and in your collateral.
Why?
Because [careful planning + powerful process] = [timeless + beautiful brands]
How?
The visual design process is broken down into four distinct components: brand voice, logo design, font family selection and color palette.
These four components begin as separate entities, starting with the brand voice and then logo, moving on to the font families (which compliment logo’s typographic styling), and is followed-by the color palette.
Once all of these elements are created, they are fused + tested for the first time in the first major milestone, the Brand Guidelines document. After all the tinkering is done and final touches are made, you'll receive a living, breathing polished document that encapsulates the brand identity.
This document is meant to guide the development of any and all marketing collateral, from templates to email signatures, special forms and websites, and should be used by both internal and external teams (for external teams, it's often a part of the media kit).