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Our Mission

We believe in your right to wax, shave, or do nothing at all.

We simply believe that if you DO intimately groom,
you deserve facial-quality, premium natural skincare products
designed for your FIG Zones.

For the gym locker room, or a gyno visit,
A cartwheel in the sand, or synchronized swimming,
Your Jazzercize Halloween costume, or your real Jazzercize outfit,
A dance in the mirror, or a dip in the hot springs,
Laps at the Y, or low side lunges,
For a night out in a miniskirt, or a night home in sweatpants

Whenever, however, and why-ever you intimately groom,
Project FIG has you ready.

Sue's Story

Thank you for joining Project FIG and the fight against intimate grooming irritation.

The idea for this project was born out of personal frustration. It started after I lost 130 lbs and re-entered the dating game, only to find out about a new social norm: an extremely well-groomed vaj. Seriously? Are you kidding me? I'd never had good results with just doing the quick high thigh shave and now I'm supposed to groom the whole thing? I hadn't a clue on how to begin.

Due to a very personal and disastrous waxing experience while in beauty school, I knew that shaving was the option for me. And so I set out on a mission to find the best natural products to avoid pain and irritation and sound information on best shaving practices. The only source I could find came from my beautiful drag queen friends who shave everything. Who knew that regular but gentle exfoliation could help prevent ingrown hairs? Or that using a fresh razor with no more than 3 blades could help prevent razor burn and irritation? That it's best to wait to shave a few hours after waking? Did I miss a manual out there somewhere? And just where were the premium natural skincare products for intimate grooming? Or the smart and easily accessible educational information on this practice millions of women and men do each day? I needed answers.

After trying everything from men's shaving products to premium hair products, to high-end body care and facial care — some natural and some not — I had an "ah ha!" moment. I decided that with my passion for natural skincare, my background and many industry connections, developing my own line of all natural skincare for intimate grooming was exactly what I needed to do — for myself and the many women and men tired of not having the right options.

It is the goal of myself and everyone at Project FIG to take the intimate grooming conversation out of the back waxing rooms, and intimate personal care products off bottom shelves. We are shining a light on education, great results and healthy skin for the most important area of your body. And we make you an active participate in our mission, by donating a portion of every sale towards global women's health organizations.

So whether you shave or wax, I welcome you to join Project FIG, a place where you will find community, the best in educational information, and the healthiest skincare products for intimate grooming.

Gratefully Yours,

Sue Madigan

Mollie's Story

One day in September '09 my phone rang, and unbeknownst to me, the start of a wild ride and beautiful partnership. At the other end was Sue Madigan, a woman who I had worked with years back at Zia Natural Skincare, but hadn't seen much of over the years. I had heard through the grapevine that she had undergone an amazing physical transformation and I was excited to hear from her.

She had an idea and asked my thoughts on the matter since I'd been working as a product development consultant and ingredient specialist for the beauty industry since leaving Zia, and she talked about her desire to develop a line of skincare targeted toward intimate grooming. As a former esthetician who spent years ripping hair out of my clients, I was intrigued. And like Sue, I too, had taken myself off the dating market for a period of time. Since my divorce about nine years earlier, I hadn't had much time for that, in between raising a daughter on my own and running a business. Plus, I must admit, I wasn't even close to being properly groomed. I guess you could say I was in that "why bother" phase of life.

And so it began. The more we researched, the more apparent it became that there was a huge need in the intimate grooming market for products that were gentle, safe and effective. Our first order of business was creating products that treated the skin on the vaj with as much respect as the multitude of products in the world made for the face. I'm very proud to say that we've done so. Our four products are not only respectful and calming to the vaj, but because of their premium quality natural and cutting-edge ingredients, also work wonders on the face.

I hope you enjoy using these products as much as we have.

Yours in Health & Happiness,

Mollie Jensen


Project FIG is more than just a line of premium natural skincare products for intimate grooming. We want to make the world a better place — and hopefully inspire others to do the same.

We're here to help support and empower women through the confidence that they can achieve by grooming and feeling good about themselves — but additionally, we choose to help women who struggle without the same basic rights and luxuries we are so grateful for here at home. We offer our support by giving a percent of our top line to organizations that are aligned with our values and beliefs, organizations like One By One ( that help support women's obstetric health and social well-being around the globe.

One By One was founded in 2005 with the singular mission of contributing to the elimination of fistula worldwide. We work to increase awareness and understanding of this deeply troubling condition that affects so many women. Additionally, we partner with in-country organizations to create programs and mobilize the resources needed to support both life-transforming treatment programs and essential prevention work.


  • Razor burn
  • Irritation
  • Ingrown hairs
  • Itchy regrowth
  • Harsh chemicals
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Buy with confidence. If you are unhappy, for any reason, Project FIG offers a 100% money back guarantee

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