Anatomy of a Shave Gel

When we first started the process of creating our Shave Gel there were a few things that we knew we needed to have: a) the formula had to be as natural as possible, b) it had to be free of irritating perfumes and detergents, smell beautiful, with a gentle foam to soften and lift the hair, c)  give the closest, most gentle shave, while leaving skin soft and conditioned, and d) it had to be non-irritating to ultra-delicate areas and when left on the skin during shaving be pH balanced. We had to be razor focused to get it done.

In the very beginning of development we were the “test-bunnies”, trying batch after batch before we finally presented it to our first beta-test group. After collecting information from the wide variety of women (waxers & shavers) from our test panel, we took all of their feedback, and again, reworked the formula. We then presented the new revised formulation to the same group of our beta-testers for more feedback. After more than a year of development and beta testing the best premium natural shave gel formulation was done!

What we have to offer you is the most unique shave gel created for intimate grooming. The difference in our shave gel comes from our ingredients – pure and simple. You’ll never find irritants such as isopentane or isobutane, or the ubiquitous use of synthetic fragrance commonly found in other shave gels or creams. And, as with all of the Project FIG intimate skincare system, our Shave Gel is gentle enough to use anywhere on your body—proof, this is a fantastic, gentle facial cleanser.

Being the ultimate ingredient geeks that we are, we wanted to make sure that everything that went into Project FIG Shave Gel treated the skin with respect. On the back of our bottle you’ll see ingredients like Sodium N-Cocoyl-L-Glutamate, a very mild surfactant (cleansing agent) derived from renewable coconut oil and sugar; Monoi Oil, coconut oil infused with gardenia flowers that conditions skin and imparts a beautiful aroma; Lavender, Chamomile and Tea Tree Oils, for balancing; and Aloe for calming and preventing irritation. This formula is so gentle and soothing, that in addition to intimate grooming, use it to shave legs, and underarms, and even as a daily facial cleanser. Our Shave Gel is the most effective and qualified multi-tasker in your shower. Use it for shaving and cleansing, face and body.

 There is no doubt that our Shave Gel is different than anything you’ve used so far. Please let us know what you think, We’d love to hear your feedback, questions and comments! Until next time…

by Sue Madigan